Lise Boyer embarked on a career as an artist's agent, with the aim of supporting performing artists in their creation and career development. With her own background in dance and music, and several grants from the Conseil des arts et des lettres du Québec, she has produced two albums of her own songs and presented numerous shows in Quebec, across Canada and abroad. In October 2009, she redirected her career to serve other creators full-time, and formalized her approach by founding her own production and management company. In 2018, she joined the ranks of BAM - Beaulieu Artistik Management, with whom she had already completed several projects and who offered her the support of an administrative team.